About Wic

Our solutions are created with strategy and designed for success. Each of our projects goes through the following steps:

Bruce Stiles

business development  

Bruce joined the WIC team in 2007. In his own words, "I've been blessed to work with and learn from some wonderful people over the last 30+ years in packaging. All businesses are similar enough to benefit from the experience of others and unique enough to benefit from customized solutions. At WIC, we focus on your unique packaging program, so you can focus on your core business."

 

Bruce is a graduate of the University of North Texas with a BBA in marketing and enjoys travelling, especialy with his friends and family and keeps a guitar handy, in case of emergencies.

“Strive not to be a success, but rather be of value.” - Albert Einstein

Louis Morelli

Chief operating officer

Louis has spent most of his career in customer-focused roles designing, manufacturing, and selling best-fit protective packaging solutions. He currently oversees all day to day operations and helps craft and lead the strategic initiatives for the company. 

 

Louis holds his BBA in Operations Management from Baylor University. He is an avid fly-fisherman and enjoys spending time with his family, coaching, and participating in competitive sports. 

"Seek to understand what is most important and do that first."

Thomas Wang

General Partner Asia

Thomas has been working with WIC since 2012 and manages Asian operations and sourcing efforts. He has been in the packaging industry for over 25 years working in the corrugated paper business. 

 

Thomas graduated from University. He enjoys travelling, and spending time with family. 

 

"Cheap things are not good; good things are not cheap."

Image of CFO Chris Bruehl

Chris Bruehl

Chief Financial Officer

Chris has been the CFO of WIC since 2008. He views his duties as a support function for the company and his team by providing the tools and necessary information to ensure WIC's success. Chris is a CPA and began his professional career with Grant Thornton LLP in 1991 and has since serves as the CFO to numerous other companies before coming to WIC.

 

Chris is a graduate of the University of Oklahoma with a BBA in accounting. While not at work, Chris enjoys golf, travel, and outdoor activities.  

“The achievements of an organization are the results of the combined effort of each individual.” - Vince Lombardi

Brendon Quick

Corporate Development 

Brendon has worked with WIC since 2008, with 8 years in sales before moving into his current role. He now works on projects relating to quality, sales, engineering, marketing, finance, and operations and supports initiatives of the rest of the executive team. 

 

Brendon is a graduate of the University of Oklahoma with a BBA specializing in finance and entrepreneurship, and an Executive MBA from Southern Methodist University. Brendon's major extracurricular involvement is with MD Anderson Cancer hospital, and the Regional Food Bank.

“Luck is what happens when preparation meets opportunity.” - Richard Branson

Image of CEO James Robertson

James Robertson

Chief Executive officer

Jim has been CEO of WIC since 1991. He has been involved in all facets of the business since coming to the company over 40 years ago to work with his father who founded it in 1973. He considers his teammates and their long tenure to be one of WIC's greatest assets. 

 

Jim is a graduate of Trinity University in San Antonio with a BBA. Outside of work, Jim spends time giving back to organizations such as the Allied Arts, regional Food Bank, New View, and Leadership Oklahoma. He enjoys grilling, golf, flyfishing, and spending time with his dogs. 

“Leadership is inspiring people, management is keeping the trains running on time.”

Image of CSO Claudia Robertson

Claudia Robertson

Chief Specialist Officer

Claudia joined Western Industries in 1985 as Administrative Director. Since that time, she has held numerous management positions developing a vast knowledge and understanding of all facets of the business. Claudia’s management style is collaborative and team oriented. 

 

Claudia received a BBA specializing in Merchandising/Marketing from the University of Oklahoma and an MBA with an emphasis in Higher Education. She has been actively involved in many charitable and cultural organizations over the years. A highlight for her each year is working with the Art Therapy Program at the Jimmy Everest Cancer Center in conjunction with the fundraiser, Art with a Heart. 

“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” - Maya Angelou